About Me
Also known as Digital Orchestrator.
Profile
I am Digital Marketer passionate about eBusiness Strategy, Growth, Web Data and Tech. Fully understanding the digital landscape, bridging the gap between marketing, sales, customer experience and technology. I am a Google Certified AdWords & Analytics expert. I am adaptable, have an excellent understanding of commercial and business issues and excellent communication skills. I am always enthusiastic to learn and undertake new challenges and I never cease to set and achieve high goals. Apart from the private sector I have managed various Funded Development Projects (ICT4Growth and Interreg). I hold a PhD in the field of Media and Organizational Communication at the University of the Aegean, having so far several publications in International Refereed Journals and presentations in International Research Conferences. I specialize as a MarTech Consultant, collaborating with diverse clients and agencies in Greece and internationally to facilitate their digital transformation journey. Concurrently, I hold a position as a Postdoctoral Researcher at the Media Informatics Lab within the School of Journalism & Mass Communications at Aristotle University of Thessaloniki and as the Chair of the Business School, including International Business, Digital Marketing and Marketing Programs at Perrotis College, American Farm School in Thessaloniki, teaching "International and Global Marketing in a Digital World", "International Marketing Management" and "Strategic Management". My research focus lies in Behavioral Analytics in Digital Media Consumption, user behavior patterns, preferences, and engagement strategies. Through this dual role, I am committed to bridging academic insights with practical applications, driving innovation in digital marketing strategies and enhancing our understanding of audience dynamics in the digital age.
Career
ISOMETRIK MarTech Agency eBusiness Strategist & Managing Partner
Your Digital Ally in the contemporary mediated world.
Perrotis College, American Farm School in Thessaloniki Professor & Chair of the Business School & Marketing Programs
Teaching "International and Global Marketing in a Digital World", "International Marketing Management" and "Strategic Management". My lectures emphasize the integration of digital tools in global marketing and strategic approaches to managing marketing efforts across international markets.
Media Informatics Lab at Aristotle University of Thessaloniki Postdoctoral Researcher
Conducting research on Behavioral Analytics in Digital Media Consumption. User behavior patterns, preferences and engagement.
ADMINE Head of Media, Data & Web
Experienced leader in media, data, and web management. Skilled in using data to boost digital strategies and improve user experiences. Successful track record in team management and driving results.
Aperta.be Digital Consultant
Results-oriented digital consultant with a knack for crafting winning strategies. Expertise in leveraging digital tools to enhance businesses, drive growth, and maximize online presence.
KnowCrunch Instructor
Professional educational courses & training in Digital Marketing
KLEEMANN Group Digital Marketer
My role was to orchestrate all of the company’s global (B2B) digital activations including Social Media, Email, Performance, Automation, CRM, Web, Inbound Marketing and Digital Transformation.
ADMINE Digital Project Manager, Web Experience
Project Management, Monitoring & Budget Planning, Requirements Analysis, Usability Testing, Web Strategy, Content Architecture, Web Analytics & Statistics, SEO Strategy, Content Marketing Optimization, Website Reputation Tracking & Reporting
ADMINE Digital Marketing Specialist
August 2014 - August 2015
Digital Marketing Strategy, SEO Strategy, Search Engine Marketing, Technical SEO Guidelines, Website optimisation (architecture, content, linking), Content Optimisation.
Cyprus University of Technology Limassol Researcher - Data Analyst
Conduct research on Quantitative analysis, Time-Series, Panel Data Analysis, Reputation Building, Econometrics, Statistics, STATA, Social Media Analysis, Cultural Data.
University of the Aegean Teaching Assistant
Teaching Assistant at Undergraduate Courses: Requirement Analysis and Information Systems, Introduction to Mass Media, Cultural Communication, Communication Models & Quantitative Analysis
Aegean Solutions SA Researcher
ICT Project Management: Temporary Project Contract (External collaborator)
Education
Postdoctoral researcher - Aristotle University of Thessaloniki PostDoc: Behavioral Analytics in Digital Media Consumption
Thesis: "Behavioral Analytics in Digital Media Consumption". Studying user behavior patterns and preferences in digital media consumption. How data analytics can predict and influence user engagement and content preferences. Supervisor: Andreas Veglis, Professor
PhD - University of the Aegean PhD in Media Marketing & Cultural Technology
Thesis: “Longitudinal Mediation of the Cultural Agenda Setting. The case of the Smithsonian Institution”. Key modules: Quantitative and Qualitative Data Analysis, Media and Communication Theory, Content Analysis. Supervisor: Philemon Bantimaroudis, Associate Professor
MsC - University of the Aegean Master of Science (M. Sc) in Cultural Informatics
Thesis: “The Formation of Cultural Reputation: The Agenda of the new Acropolis Museum”. Key modules: Human-Computer Interaction, Information Systems and Data bases, Marketing and Communication. Supervisor: Philemon Bantimaroudis, Associate Professor
Ptychion - University of the Aegean Ptychion (4 years) in Cultural Technology & Communication
Thesis: “The impact of natural disasters on the image of cultural organizations: The case of the Museum of Ancient Olympia”. Key modules: Digital Culture, Virtual Reality, Information Systems, Statistics, User Experience. Supervisor: Philemon Bantimaroudis, Associate Professor.
IKY - State Scholarships Foundation Visiting Research Fellow
Short Terms Scholarship (6 months), Department of Hotel and Tourism Management, Cyprus University of Technology, Limassol, Cyprus. Under the supervision of Dr. P. Symeou.
International Research Publications
The Agenda Setting Journal | Theory, Practice, Critique International Refereed Journal
Nikos Zakakis, Emmanouil Noikokyris, Philemon Bantimaroudis and Theodore Panagiotidis (2019). "Long-term evidence of cultural agenda setting: The case of the Smithsonian Institution". The Agenda Setting Journal | Theory, Practice, Critique, 3:1, 1–20. Availiable at: https://benjamins.com/catalog/asj.18005.zak
Museum Management & Curatorship International Refereed Journal
Nikos Zakakis, Philemon Bantimaroudis & Stelios Zyglidopoulos (2015). "Museum promotion and cultural salience: the agenda of the Athenian Acropolis museum". Museum Management & Curatorship, DOI: 10.1080/09647775.2015.1042514. Availiable at: https://www.tandfonline.com/doi/full/10.1080/09647775.2015.1042514
Media, Communications System and Sustainable Development Conference Research Conference
Zakakis, Nikos, Bantimaroudis, Philemon & Stelios Zyglidopoulos (2015). “Symbolic Actions for the Promotion of Museums: The Agenda of the Acropolis Museum”. Presented in the research conference: Media, Communications System and Sustainable Development, 6-8 May 2015, Panteion University, Athens, Greece.
3rd International Research Conference on the Cultural and Creative Industries Research Conference
Zakakis, Nikos, Bantimaroudis, Philemon & Stelios Zyglidopoulos (2014). “Museum Promotion and Cultural Image: The case of the Acropolis Museum”. Presented in the 3rd International Research Conference on the Cultural and Creative Industries, 22-23 May 2014, Antwerp, Belgium.
Museum Management & Curatorship International Refereed Journal
Nikos Zakakis, Philemon Bantimaroudis & Alexandra Bounia (2012). "Media Framing of a Cultural Disaster: The Case of Ancient Olympia". Museum Management & Curatorship, 27:5, 447-459. Availiable at: https://www.tandfonline.com/doi/full/10.1080/09647775.2012.738133#.VW9T4Vyqqko
Professional Certifications & Skills
Professional Certifications
- Google Analytics Individual
- Google Advertising Fundamentals
- Google Advanced Search, Display & Video Advertising
- Google Mobile Sites
- Google Digital Sales
- Facebook Business Manager (Facebook Advertising)
- YouTube Creative Essentials
Skills
- Time management
- Problem solving
- Written and verbal communication skills
- Teamwork
- Multi-tasking
- Good under pressure
- Business oriented strategic thinking
Research Interests & Technical Skills
Research Interests
- Digital Marketing
- Digital Communications
- Agenda-setting Theory
- Framing Theory
- Gatekeeping Theory
- Cultural Organizations & Media
- Mass Communication & New Media
- Digital Journalism
- Corporate Reputation
Technical Skills
- Ad Management Tools
- Project Management Tools
- CRO Tools
- Digital Analytics tools
- CRM Tools
- Statistical Analysis Tools
- HTML
- Drupal
- WordPress