About Me

I am Digital Marketer passionate about eBusiness Strategy, Growth, Web Data and Tech. Fully understanding the digital landscape, bridging the gap between marketing, sales, customer experience and technology. I am a Google Certified AdWords & Analytics expert. I am adaptable, have an excellent understanding of commercial and business issues and excellent communication skills. I am always enthusiastic to learn and undertake new challenges and I never cease to set and achieve high goals. Apart from the private sector I have managed various Funded Development Projects (ICT4Growth and Interreg). I am also PhD Candidate at the University of the Aegean in the field of Media and Organizational Communication, having so far several publications in International Refereed Journals and presentations in International Research Conferences.


  • Strategic Thinking
  • Business Oriented
  • Digital Marketing Strategy
  • Project Management
  • UX Measurement and Usability Testing
  • Search Engine Optimization
  • Requirement Analysis
  • Data Analysis and Web Analytics
  • Budgeting and Planning

Sample list of Clients

Atlas Capital FX (ACFX), 1Bank Internet/Mobile Banking, Bank of Cyprus, Eurobank, Philipp Morris, Friesland Campina, Mantis SA, Fortis SA, CANON, Custom Media Labs, BMW Hellas, MINI Hellas, Honda Cars Greece, Honda Motorcycles Greece, Mitsubishi Motors Greece, Makedonia Palace Hotel Greece, Epsilon Net, Londa Hotel Cyprus, Voria.gr, Metrosport.gr, Politis News LTD, Parapolitika.gr.

Contact Details

Nikos Zakakis
Thessaloniki, Greece
+30 6978347753

Professional Experience


Group Digital Marketer November 2017 - Present

My role is to orchestrate all of the company’s global (B2B) digital activations including Social Media, Email, Performance, Automation, CRM, Web, Inbound Marketing and Digital Transformation.

ADMINE_ Communications Group

Digital Project Manager, Web Experience August 2015 - November 2017

Project Management, Project Monitoring & Budget Planning, Requirements Analysis, Implementation & Testing, UML, Usability Testing, UX Measurement, Web Strategy, Content Architecture, Web Analytics & Statistics, SEO Strategy, Competitor Analysis, Website Evaluation & Optimization, Content Marketing Optimization, Website Reputation Tracking & Reporting

ADMINE_ Communications Group

Digital Marketing Specialist August 2014 - August 2015

Digital Marketing Strategy, SEO Strategy, Search Engine Marketing, Keyword research & strategy, Competitors analysis, Website Evaluation and Optimization, Technical SEO Guidelines, Website optimisation (architecture, content, linking), Content Optimisation, Content Marketing, Website Reputation Tracking, Website Rankings, Reporting, Tracking, Analyzing, Search Advertising, SEO & SEM tools.

University of the Aegean - Digital Herodotus Project

Data Analyst - Research Fellow December 2013 - August 2014

Digitization Process, Promotion of audiovisual and printed material, Audiovisual production, Multimedia content accessibility for people with disabilities, Research and Implementation, Cross-border Cooperation.

University of Technology Limassol Cyprus

Researcher - Data Analyst January 2014 - August 2014

Conduct research on Quantitative analysis, Time-Series, Panel Data Analysic, Reputation Building, Econometrics, Statistics, STATA, Social Media Analysis, Cultural Data.

Youth & Media Research Laboratory

Researcher January 2008 - Present

Quantitative Analysis, New Media SEM, Internet Marketing, Corporate Reputation.

Professional Certifications

  • Google Analytics Individual
  • Google Advertising Fundamentals
  • Google Advanced Search, Display & Video Advertising
  • Google Mobile Sites
  • Google Digital Sales
  • Facebook Business Manager (Facebook Advertising)
  • YouTube Creative Essentials


PhD - University of the Aegean

Ph.D Candidate in Media Marketing & Cultural Technology February 2013 - Present

Thesis: “Longitudinal Mediation of the Cultural Agenda Setting. The case of the Smithsonian Institution”. Key modules: Quantitative and Qualitative Data Analysis, Media and Communication Theory, Content Analysis. Supervisor: Philemon Bantimaroudis, Associate Professor

MsC - University of the Aegean

Master of Science (M. Sc) in Cultural Informatics September 2011 - October 2012

Thesis: “The Formation of Cultural Reputation: The Agenda of the new Acropolis Museum”. Key modules: Human-Computer Interaction, Information Systems and Data bases, Marketing and Communication. Supervisor: Philemon Bantimaroudis, Associate Professor

Ptychion - University of the Aegean

Ptychion (4 years) in Cultural Technology & Communication September 2007 - June 2011

Thesis: “The impact of natural disasters on the image of cultural organizations: The case of the Museum of Ancient Olympia”. Key modules: Digital Culture, Virtual Reality, Information Systems, Statistics, User Experience. Supervisor: Philemon Bantimaroudis, Associate Professor.

Funded Development Projects

ADMINE_ Communications Group

Project Manager and ResearcherJanuary 2014 - July 2016

ICT4Growth: ASELS CRM Tool. ASELS is the first social loyalty tool specifically designed and tailored to the needs of automotive industry and their sales network. Recognizing the need for personalization of communication between the brand and the user, it can transform the content of any communication strategy utilizing the power of social networks and the current trend of the world wide web.

University of the Aegean

Data Analyst - Research AssistantJanuary 2013 - May 2013

Design and analysis of the requirements for the creation of a web portal with the theme of the islands in the Aegean Sea. University of the Aegean, Department of Cultural Technology & Communication.

University of the Aegean

Data Analyst - Research Assistant January 2010 - June 2011

Redesigning authoring tools for e-learning. Application design and development. University of the Aegean, Department of Cultural Technology & Communication, Cultural Informatics Laboratory.

International Publications

The Agenda Setting Journal | Theory, Practice, Critique

International Refereed Journal 2019

Nikos Zakakis, Emmanouil Noikokyris, Philemon Bantimaroudis and Theodore Panagiotidis (2019). "Long-term evidence of cultural agenda setting: The case of the Smithsonian Institution". The Agenda Setting Journal | Theory, Practice, Critique, 3:1, 1–20. Availiable at: https://benjamins.com/catalog/asj.18005.zak

Museum Management & Curatorship

International Refereed Journal 2015

Nikos Zakakis, Philemon Bantimaroudis & Stelios Zyglidopoulos (2015). "Museum promotion and cultural salience: the agenda of the Athenian Acropolis museum". Museum Management & Curatorship, DOI: 10.1080/09647775.2015.1042514. Availiable at: http://www.tandfonline.com/doi/full/10.1080/09647775.2015.1042514

Media, Communications System and Sustainable Development Conference

Research Conference 2015

Zakakis, Nikos, Bantimaroudis, Philemon & Stelios Zyglidopoulos (2015). “Symbolic Actions for the Promotion of Museums: The Agenda of the Acropolis Museum”. Presented in the research conference: Media, Communications System and Sustainable Development, 6-8 May 2015, Panteion University, Athens, Greece.

3rd International Research Conference on the Cultural and Creative Industries

Research Conference 2014

Zakakis, Nikos, Bantimaroudis, Philemon & Stelios Zyglidopoulos (2014). “Museum Promotion and Cultural Image: The case of the Acropolis Museum”. Presented in the 3rd International Research Conference on the Cultural and Creative Industries, 22-23 May 2014, Antwerp, Belgium.

Museum Management & Curatorship

International Refereed Journal 2012

Nikos Zakakis, Philemon Bantimaroudis & Alexandra Bounia (2012). "Media Framing of a Cultural Disaster: The Case of Ancient Olympia". Museum Management & Curatorship, 27:5, 447-459. Availiable at: http://www.tandfonline.com/doi/full/10.1080/09647775.2012.738133#.VW9T4Vyqqko

Scholarships, Awards & Collaborations

IKY - State Scholarships Foundation

Visiting Research Fellow 2014

Short Terms Scholarship (6 months), Department of Hotel and Tourism Management, Cyprus University of Technology, Limassol, Cyprus. Under the supervision of Dr. P. Symeou.

Academic Teaching & Experience

University of the Aegean

Teaching Assistant January 2013 - Present

Undergraduate Courses: Requirement Analysis and Information Systems, Introduction to Mass Media, Cultural Communication, Communication Models & Quantitative Analysis.

IT Skills

Drupal, WordPress, Use Case Diagrams Methodology and Software, UML, JIRA Software, JIRA Core, JIRA Service Desk, HTML, Visual Paradigm, StarUML, Visual Website Optimizer, Optimizely, Usabilla, Perfect use of Microsoft Office Suite, CRM, Perfect use of Google Analytics and Google Webmaster tools (Search Console), Adobe Analytics, Web/Mobile Analytics, Social Media Analytics, Statistical Analysis, SPSS, perfect use of the internet.

Personal Skills

Time management, problem solving, written and verbal communication skills, teamwork, multi-tasking, good under pressure.

Research Interests

Information Systems, Usability Testing, Requirement Analysis, Digital Marketing, Quantitative Analysis, Agenda-setting Theory, Cultural Organizations & Media, Framing Theory, Mass Communication & New Media, Corporate Reputation, Digital Communications, Digital Journalism, Digital Marketing, SEO, SEM.

Personal Interests

Acting & Theatre, Museums, Digital Photography, Basketball, Cycling, Sailing, volunteering.


  • Try and fail, but don't fail to try.

  • Innovation distinguishes between a leader and a follower.

  • Keep looking don't settle.

Get In Touch.

Get In Touch.

Your message was sent, thank you!