I am Digital Marketer passionate about eBusiness Strategy, Growth, Web Data and Tech. Fully understanding the digital landscape, bridging the gap between marketing, sales, customer experience and technology. I am a Google Certified AdWords & Analytics expert. I am adaptable, have an excellent understanding of commercial and business issues and excellent communication skills. I am always enthusiastic to learn and undertake new challenges and I never cease to set and achieve high goals. Apart from the private sector I have managed various Funded Development Projects (ICT4Growth and Interreg). I am also PhD Candidate at the University of the Aegean in the field of Media and Organizational Communication, having so far several publications in International Refereed Journals and presentations in International Research Conferences.
Atlas Capital FX (ACFX), 1Bank Internet/Mobile Banking, Bank of Cyprus, Eurobank, Philipp Morris, Friesland Campina, Mantis SA, Fortis SA, CANON, Custom Media Labs, BMW Hellas, MINI Hellas, Honda Cars Greece, Honda Motorcycles Greece, Mitsubishi Motors Greece, Makedonia Palace Hotel Greece, Epsilon Net, Londa Hotel Cyprus, Voria.gr, Metrosport.gr, Politis News LTD, Parapolitika.gr.
My role is to orchestrate all of the company’s global (B2B) digital activations including Social Media, Email, Performance, Automation, CRM, Web, Inbound Marketing and Digital Transformation.
Project Management, Project Monitoring & Budget Planning, Requirements Analysis, Implementation & Testing, UML, Usability Testing, UX Measurement, Web Strategy, Content Architecture, Web Analytics & Statistics, SEO Strategy, Competitor Analysis, Website Evaluation & Optimization, Content Marketing Optimization, Website Reputation Tracking & Reporting
Digital Marketing Strategy, SEO Strategy, Search Engine Marketing, Keyword research & strategy, Competitors analysis, Website Evaluation and Optimization, Technical SEO Guidelines, Website optimisation (architecture, content, linking), Content Optimisation, Content Marketing, Website Reputation Tracking, Website Rankings, Reporting, Tracking, Analyzing, Search Advertising, SEO & SEM tools.
Digitization Process, Promotion of audiovisual and printed material, Audiovisual production, Multimedia content accessibility for people with disabilities, Research and Implementation, Cross-border Cooperation.
Conduct research on Quantitative analysis, Time-Series, Panel Data Analysic, Reputation Building, Econometrics, Statistics, STATA, Social Media Analysis, Cultural Data.
Quantitative Analysis, New Media SEM, Internet Marketing, Corporate Reputation.
Thesis: “Longitudinal Mediation of the Cultural Agenda Setting. The case of the Smithsonian Institution”. Key modules: Quantitative and Qualitative Data Analysis, Media and Communication Theory, Content Analysis. Supervisor: Philemon Bantimaroudis, Associate Professor
Thesis: “The Formation of Cultural Reputation: The Agenda of the new Acropolis Museum”. Key modules: Human-Computer Interaction, Information Systems and Data bases, Marketing and Communication. Supervisor: Philemon Bantimaroudis, Associate Professor
Thesis: “The impact of natural disasters on the image of cultural organizations: The case of the Museum of Ancient Olympia”. Key modules: Digital Culture, Virtual Reality, Information Systems, Statistics, User Experience. Supervisor: Philemon Bantimaroudis, Associate Professor.
ICT4Growth: ASELS CRM Tool. ASELS is the first social loyalty tool specifically designed and tailored to the needs of automotive industry and their sales network. Recognizing the need for personalization of communication between the brand and the user, it can transform the content of any communication strategy utilizing the power of social networks and the current trend of the world wide web.
Design and analysis of the requirements for the creation of a web portal with the theme of the islands in the Aegean Sea. University of the Aegean, Department of Cultural Technology & Communication.
Redesigning authoring tools for e-learning. Application design and development. University of the Aegean, Department of Cultural Technology & Communication, Cultural Informatics Laboratory.
Nikos Zakakis, Emmanouil Noikokyris, Philemon Bantimaroudis and Theodore Panagiotidis (2019). "Long-term evidence of cultural agenda setting: The case of the Smithsonian Institution". The Agenda Setting Journal | Theory, Practice, Critique, 3:1, 1–20. Availiable at: https://benjamins.com/catalog/asj.18005.zak
Nikos Zakakis, Philemon Bantimaroudis & Stelios Zyglidopoulos (2015). "Museum promotion and cultural salience: the agenda of the Athenian Acropolis museum". Museum Management & Curatorship, DOI: 10.1080/09647775.2015.1042514. Availiable at: http://www.tandfonline.com/doi/full/10.1080/09647775.2015.1042514
Zakakis, Nikos, Bantimaroudis, Philemon & Stelios Zyglidopoulos (2015). “Symbolic Actions for the Promotion of Museums: The Agenda of the Acropolis Museum”. Presented in the research conference: Media, Communications System and Sustainable Development, 6-8 May 2015, Panteion University, Athens, Greece.
Zakakis, Nikos, Bantimaroudis, Philemon & Stelios Zyglidopoulos (2014). “Museum Promotion and Cultural Image: The case of the Acropolis Museum”. Presented in the 3rd International Research Conference on the Cultural and Creative Industries, 22-23 May 2014, Antwerp, Belgium.
Nikos Zakakis, Philemon Bantimaroudis & Alexandra Bounia (2012). "Media Framing of a Cultural Disaster: The Case of Ancient Olympia". Museum Management & Curatorship, 27:5, 447-459. Availiable at: http://www.tandfonline.com/doi/full/10.1080/09647775.2012.738133#.VW9T4Vyqqko
Short Terms Scholarship (6 months), Department of Hotel and Tourism Management, Cyprus University of Technology, Limassol, Cyprus. Under the supervision of Dr. P. Symeou.
Undergraduate Courses: Requirement Analysis and Information Systems, Introduction to Mass Media, Cultural Communication, Communication Models & Quantitative Analysis.
Drupal, WordPress, Use Case Diagrams Methodology and Software, UML, JIRA Software, JIRA Core, JIRA Service Desk, HTML, Visual Paradigm, StarUML, Visual Website Optimizer, Optimizely, Usabilla, Perfect use of Microsoft Office Suite, CRM, Perfect use of Google Analytics and Google Webmaster tools (Search Console), Adobe Analytics, Web/Mobile Analytics, Social Media Analytics, Statistical Analysis, SPSS, perfect use of the internet.
Time management, problem solving, written and verbal communication skills, teamwork, multi-tasking, good under pressure.
Information Systems, Usability Testing, Requirement Analysis, Digital Marketing, Quantitative Analysis, Agenda-setting Theory, Cultural Organizations & Media, Framing Theory, Mass Communication & New Media, Corporate Reputation, Digital Communications, Digital Journalism, Digital Marketing, SEO, SEM.
Acting & Theatre, Museums, Digital Photography, Basketball, Cycling, Sailing, volunteering.
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